Vaping Facts

What is Vaping?
Vaping refers to the use of an electronic device or e-cigarette that heats a liquid turning it into vapour which the user inhales.

Do I need to be 18 years and over to purchase?
Some vape products contain nicotine which is an addictive substance. You must be 18 years or over to purchase any product at Vape Merchant - instore or online. New online customers will need to show Govt issued identification to the delivery driver verifying that you are 18 years or older - don't worry this for your first order only.

What is a Vape Device?
Vape devices are also known as electronic cigarettes. There are two types, both of which need charging:

  • Discreet pod or pen devices are mouth-to-lung devices. Pod devices have a battery and a disposable e-liquid cartridge. Pen devices have a battery, a tank that refills with liquid, and a coil that heats the vapour.

  • More complex tank devices are direct-to-lung devices and are the ones that can make big clouds. 

Is Vaping Bad?
Studies show it to be significantly less harmful than smoking, however, there are currently no studies available that identify any long-term risks associated with vaping.

At the end of the day the best choice is not to inhale any substance into your lungs. If you don’t already smoke then don’t start vaping. If you do smoke then vaping may have the potential to help you quit.

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What is vaping eLiquid or eJuice?
The vaping liquid (also called eliquid or ejuice) typically contains propylene glycol, vegetable glycerine, plus flavours and the option of nicotine.
- Propylene glycol creates a throat sensation similar to smoking.
- A higher ratio vegetable glycerine gives more vapour.
- Different flavours are added for personal preference. These are regulated under the Australia New Zealand Food Standards Code.
- Nicotine is optional, and comes in different levels of strength.
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Is vaping cheaper than Smoking?
Vaping costs less than Smoking. For example 1 x PHIX pod costs less than $10 and lasts approx. 400 puffs or the equivalent to 2 packets of cigarettes. Smoking 2 packets of cigarettes can cost up to $60 alone. You can also save 10% on your PHIX pods when you sign up to Auto-Ship. Work out how much you could save by switching from smoking to vaping with the Vaping Facts NZ cost calculator 

Is Smoking Harmful?
Smoking is the leading cause of premature death in the world. We know that the combustion of tobacco generates tar - a combination of over 4,000 chemicals, 70 of which are proven to cause cancer. Smoking kills approximately 5,000 New Zealanders every year, and two thirds of all smokers will die prematurely from smoking related illness. 

Nicotine Intake: Vaping compared to smoking
When working out your nicotine intake from traditional combustible cigarettes compared to vape products, it can often be confusing. Below is a basic set of guidelines and a chart to demonstrate the relative intake per puff of cigarette vs puff of vape, and an explanation of what ingredients are in our eliquids. 

Cigarette Nicotine content is usually measured per stick (ie full strength cigarettes contain approximately 10mg per cigarette.) A standard cigarette produces approximately 10 puffs.  

eLiquid Nicotine content is usually measured per ml, or expressed as a percentage. (ie PHIX contains 50mg/ml is 5%). In a small pod vape device such as PHIX, an average smoker can expect to get 300+ puffs per ml of eliquid. 10 puffs of PHIX contains approx 1.7mg of nicotine.

Absorption rates of nicotine into the bloodstream per cigarette or per vape once inhaled vary dependent on the individual.  

ProductNicotine contentmgs per cigarette approxper pack cigarettes/ ml liquid

weekly Nicotine content

Approx weekly spendannual spendsavings vs cigarettes
Full cigarette (Red)10 -12 mg per cigarette   10mg200-240mg per pk of 201000mg (1ml)per 5pks week $135$7,020
Full strength 30g RYO10 -12 mg per cigarette   10mg500mg per 30gm500mg (0.5ml) per week $60$3,120
PHIX - 4 pods per week5% (50mg) per ml1.7mg per 10 puffs300 puffs per ml300mg (0.3ml) per 4 pods $39.90$2,075$4,945
eliquid 60ml @ 3mg - Larger device0.3% (3mg) per ml of eLiquid. 2mg per 10 puffs15 puffs per ml eLiquid depending on device & setting*180mg (0.18ml) per 60ml per week$30 + $10 $2,080$4,940


What does eLiquid consist of? 
Depending on the type, flavour & Nicotine strength (if any) the following ingredients make up our eLiquids:

Nicotine: A stimulant that can come from the tobacco plant or manufactured synthetically. We use highly purified/ USP grade/ pharmaceutical grade nicotine only. 

Propylene Glycol (PG) & Glycerine (VG): Are clear liquids that are used to create a visible vapour, and are commonly used by the medical, food & beauty industries.

Benzoic acid: A naturally occurring ingredient, found in tobacco and other substances. When combined with nicotine, it helps provide cigarette-like satisfaction.

Flavours: PHIX flavours consist of both naturally occurring and artificial ingredients. 

What is Nicotine Salt eLiquid?
Standard freebase nicotine is a single molecule, while nicotine salts are complexes. Nicotine salt is much more suitable to vaporization due to its preferential inhalation characteristics. Nicotine salts also offer a way of stabilizing the nicotine molecule. This extends the shelf life of nicotine, by means of making it is less prone to oxidation.

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